Earned Media Value and Costs of Extreme Marketing Stunts

If you're interested in extreme marketing, you have probably already read about the Red Bull Stratos free fall jump and the break of the sound barrier. These stunts are fun and exciting, but do they really have any business benefiting from them? This article will discuss the Earned Media value of these stunts and the Costs involved. Using an extreme marketing stunt to promote a product or service is an excellent way to generate buzz, but you have to make sure it makes sense for your brand.

In a helium balloon, Felix Baumgartner climbed to 39 kilometers in the stratosphere and free-fell in a pressure suit before the parachute jumped back to Earth. Quite an achievement, and one that will live long in the memory of skydiving fans. But what exactly was his motivation for taking the risk? We will explore his story in this article. Here are some facts that will make the whole experience seem a little less incredible - and probably be more exciting!

As stated, the Stratos mission is intended to push the boundaries of human possibility. Its mission is to break the record of the world's longest human freefall, which is currently held by retired Air Force Colonel Joseph Kittinger. The team has spent five years developing the necessary equipment and safety protocols for the event, which will take place on May 19th. It will also attempt to break four world records, including the first person to break the speed of sound while freefalling, the highest jump in history, and the longest freefall.

Felix Baumgartner's sound barrier break

The sound barrier is a physical phenomenon and Baumgartner's supersonic jump is one of the most amazing feats in human history. He reached Mach 1.24, the speed of sound, on his descent, and stayed supersonic for half a minute. His breathing was fairly steady, too, and his heart rate was only 185 beats per minute. During his jump, he flew at an altitude of 127,852 feet, a few hundred feet lower than his estimate. He reached the speed of sound at 1,357 km/h (843.6 mph), faster than the estimated 833.9 mph. He was greeted with cheers from the crowd and the command center.

When Baumgartner reaches the speed of sound, a bow shock will form in front of his head, resulting in a ring of air that is unable to escape. As a result, his body will experience tremendous pressure and a remarkably gentle landing. He will lose control and may get buffeted around due to the dramatic change in air pressure. This will result in the emergence of shock waves.

Earned media

Earned media has been compared to word-of-mouth marketing, except it reaches new levels of customer engagement. Often, customers and prospects become brand advocates and influencers. Earned media is a modern version of this form of marketing, and its power depends on the way it works with owned and paid media. If you want to maximize the potential of this form of marketing, here are a few tips to make it work for you.

When deciding how to go about achieving earned media, think about what kind of content is interesting to your audience. A good example of this is an infographic. If you can make your content more interesting and appealing to readers, they're likely to share it. Also, when it comes to earned media, don't forget the importance of outreach. Reaching out to industry leaders and establishing relationships can help you land valuable coverage from media outlets.

Cost of extreme marketing stunts

Choosing a campaign that involves an extreme marketing stunt isn't always easy. Not only is the risk of failure high, but the results can also be long-lasting. Brands like Tesla, Land Rover, and Nike have all tried extreme marketing stunts in the past. But there are a few factors to consider before undertaking such an effort. Read on to find out what each of these companies learned from their stunts.

First, you need to decide on your target audience. If your target audience is primarily male or female, you might want to avoid extreme stunts unless you can reach a young audience. For example, if your target audience is women, you might not want to promote your product to men. Instead, you might want to target females with ads that make them laugh. For the most part, male and female consumers are more likely to remember a company that puts their own lives in danger.