WHY IS PACKAGING ESSENTIAL?

Companies are increasingly aware that they must impress their customers not only with a great product, but also with even better packaging.

Whether a product is purchased online or in-store, the packaging is the first thing the customer sees, and it frequently leaves an impression. This first impression will continue to reflect on the product and the entire brand.

The importance of packing has grown in recent years, with an increase in people sharing 'gift opening' and 'unboxing' moments on social media. This growing trend demonstrates that brand packaging can be an extremely effective marketing tool.

1. A THEATRE Element

Suspense and excitement are generated by packaging. When people see a beautifully packaged product, it entices them to open it and adds a theatrical element to the experience.

2. EVERYONE APPRECIATES A PERSONAL TOUCH.

Personalization is extremely important in today's society. It is a very effective method of marketing, and with the technology available today, people almost expect to receive something personalized to them.

Personalised packaging acts as social bait, encouraging customers to brag about the product both online and offline. However, it would be impossible for brands to hand-package all products and hand-write a personal message on each one, so this must be accomplished in other ways.

Ted Baker, for example, includes a small card signed with 'Love, Ted x' in all purchases.

3. REUSABILITY AND SUSTAINABILITY

Delta Global takes pride in the sustainability and reusability of our packaging solutions. All of our packaging designs are created with these two factors in mind, going beyond the gift's presentation.

We believe that brands should be more aware of the reusability of their product packaging in order to ckaging of products, especially those that are slightly more luxurious and can be reused elsewhere. This extends its life cycle, resulting in less waste entering the environment and making it more environmentally friendly.

4. DISTINGUISH YOURSELF FROM THE CROWD

Another way to build and market your brand is through packaging. As a result, you must ensure that your brand values pervade everything you do, right down to the packaging.

Why not try to make something memorable? Tiffany & Co has created an entire brand based on how they market their products. The infamous 'little blue box' established the brand's identity, allowing it to stand out from the crowd and become well-known worldwide.

Furthermore, influencers have made a career out of unboxing their gifts on social media, which is a completely different marketing strategy.

5. BE CONCERNED ABOUT YOUR PACKAGING

If you are concerned about the packaging of your products, you can find ways to be more efficient and cost-effective in the way you deliver your products while remaining innovative.

This is less about consumers and more about how you, as a business, can prevent your packaging from becoming damaged, wasting space, and containing unnecessary materials.