How Smart Packaging Connects Customers and Brands



Technology has firmly secured its place in the online purchasing process, from easing the reorder process to recommending similar products, proving product authenticity and quality, and running rewards and incentives programs. But how can these elements be incorporated into in-store experiences, or even improve the receipt of online purchases?

Smart packaging is a popular current trend in the packaging industry that uses technology to track and manage products more efficiently or to improve customer experiences. Behind the scenes, this means improved asset tracking throughout transportation, warehouses, and store shelves, all the way to their intended customers.

On the customer side, smart packaging is used to introduce new elements that improve the shopping experience and increase brand loyalty. Smart features, which are frequently implemented through printed QR codes on retail packaging or displays, can help provide reliable information to your customers about your product and connect them to your brand in a new way.

Providing Useful Information

Customers value brand honesty more than ever before, and they want to know exactly what's going on with their products. As a result, smart packaging provides a unique opportunity to validate your brand's marketing claims with supported facts and evidence that would not otherwise fit on your packaging.


Is your company environmentally conscious? Provide information about your eco-friendly practices. Are you in a business that relies heavily on ingredients, such as food, beverage, health, or beauty? Provide a comprehensive and detailed ingredient list, as well as information on ingredient sourcing. Is there a convincing knockoff of your product on the market? Allow customers' smartphones to be used for authentication.

Promoting Coupon Codes or Offering Discounts

Unique coupon codes or discounts can be accessed in-store via a QR code, and a callout to the special features on packaging or displays can draw attention to your product. Your brand can specify the amount saved on your packaging up front, or advertise it as a mystery coupon, enticing more customers to interact with your product in order to reveal the deal.

Increasing Participation

QR codes can also direct customers to additional media related to your product, such as videos, recipes, contests, and so on. Lady Gaga's Chromatica Oreos campaign, for example, encouraged fans to send singing videos called "OREOgrams" to friends and loved ones in order to enter a sweepstakes to meet the singer. Other examples include Pepsi's 2021 Super Bowl cans, which provided fans with behind-the-scenes content from the halftime show as well as an augmented reality filter to make them feel more involved in the action.


Comments

Post a Comment

Popular posts from this blog

Stay Ahead of the Latest Technology Trends in Travel

Image
Despite its hype, Artificial Intelligence (AI) is a hot topic. Its potential to revolutionize our lives and improve our work and play has been widely recognized. With the ability to analyze and predict consumer behaviour, AI has already gained its foothold in many areas. It can be used to improve our lives in more ways than one, including helping businesses and organizations drive revenue and improve personalized experiences. So how can you get a head start on learning the latest technolog y? For travel companies, keeping up with the latest technology trends i s essential for improving the customer experience. It can also help improve revenue management and overall business performance. A good way to stay ahead of the latest trends in technology is to follow the ones that are alread y making waves in your industry. Some of these trends may apply to other industries, while others are more specific to the travel industry. Here are a few of the most important trends for this industr
Read more

Custom Cone Sleeves | Custom Printed Boxes

Image
Do you enjoy winter but yearn for the long, sunny evenings of summer? Do you like to wear breathable clothing with fewer layers and eat your favorite ice cream? Have you ever noticed what makes those cones you love so much more appealing? If you answered yes to any of these questions, this article is for you! Desserts are something we all enjoy, right? But who wants to ruin a nice shirt while eating our favorite desserts? Ice cream is one of the most popular desserts around the world, and it is enjoyed by people of all ages. Nobody, no matter what age group they belong to, can resist ice cream. The greater the popularity of a product among consumers, the more products it necessitates. The same is true for ice cream. There are numerous brands and flavors of ice cream available on the market. If you're thinking about starting your own ice cream company or expanding an existing one, I've got some ideas for you. Just hang in there and keep reading! How Can You Improve the Customer
Read more

What exactly are Custom Pillow Boxes? What's more, why should you care?

Image
Custom Printed Pillow Boxes Nowadays, there are numerous types of packaging available. Businesses can find those who are a good fit for what they are selling. If you want to increase sales, you must concentrate on this aspect of your product. This is due to the fact that the packaging is the first impression that a customer has of a product. If the first impression is negative, sales will suffer and people will not be drawn to what is being sold. Printing on pillow boxes is a popular option. Custom pillow boxes are a unique type of packaging. It is preferable for items that are smaller and lighter in weight. This includes gift cards, jewelry, and other items. The boxes can be popped into the shape of a small cardboard pillow. They have interlocking tabs to keep the contents secure. Pillow Boxes are the best way to get the best results. When compared to the competition, their shape makes them stand out. The retail industry makes use of the boxes. They can also be used as party or weddin
Read more