The Ultimate Guide to Custom Retail Packaging in 2020

With over 1 million retail businesses in the United States alone, it's no surprise that custom retail packaging is more important than ever. With so many retailers to choose from, how do you set your brand apart?

Because of the sheer number of retail establishments, it is easy to believe that standing out is more difficult than brain surgery (props to all you brain surgeons out there). But… Sixty-four percent of consumers buy something off the shelf without ever hearing of the brand.

And the most important deciding factor is custom retail packaging. To make an impact, grow your brand, and generate more revenue, you don't have to be the biggest name in your industry. Custom retail packaging that screams from the (physical and digital) shelf is required.

You can finally exhale that breath you've been holding because I have some good news for you. It turns out that designing custom retail packaging isn't as difficult as brain surgery. Whew!

Consider custom retail packaging boxes to be your obvious secret weapon.

You may be wondering how it is possible to have a visible secret weapon. Custom retail packaging boxes are, indeed, visible to the naked eye. The many levels of multi-functionality, on the other hand, add a non-icky layer of secrecy. Custom packaging can be used to:

• Keep your products safe throughout their journey.
• Tell a humorous, intriguing, or brand-building story.
• Provide useful information about your product.
• Assist customers in determining whether it is appropriate for them.
• Increase the value of your one-of-a-kind selling proposition.
• Describe how to use your product.
• Everything mentioned above

Retail packaging is completely customizable.

Custom retail packaging adapts to your needs, whether your products are large or small. Every dimension can be customized to beautifully display and protect your products.

However, size isn't the only factor to consider. You (or your designer) can add whatever you need to make your retail packaging an extension of your brand.

Your options are virtually limitless

Custom retail packaging design is a foolproof process.

You now have a thorough understanding of custom retail packaging. With the exception of... custom packaging design. So, how do you go about creating your own personalized packaging?

We've worked hard to make the process as simple as possible. The six-step process outlined below will guide you through everything you need to know. As promised, it's as simple as pie! There is also no need for brain surgery.

Retail packaging for online purchases

E-commerce businesses do not have the opportunity to interact with customers or allow customers to interact with their brand in person. As a result, there are far fewer opportunities to incorporate your values and brand message. As a result, every opportunity is valuable.

Custom retail packaging allows you to complete your story and leave a lasting impression on each customer who purchases from you. When it comes to e-commerce retail, your packaging should:

• Keep your products safe as they make their way to your customer's doorstep.
• Make your customers feel something – emotions are something that people remember day after day.
• Demonstrate your meticulous attention to detail and genuine concern for the customer experience.
• Make use of your brand values and messaging to remind them why they chose you.
• Encourage customers to continue to interact with your company.
• Be so good that customers can't stop talking about it.